Taste of the Wild is—and always has been—owned and operated by one family. As pet owners, the founders of our company saw opportunity for a quality, yet affordable pet food option. They knew there had to be a better way. So, they created it. Inspired by the idea that no one knows what dogs and cats should eat better than their own DNA, they created Taste of the Wild: the complete nutrition nature intended for your dog or cat, in flavors their inner wolf or mountain lion would crave, at prices you can afford. Today, Taste of the Wild is one of the fastest-growing pet food brands in the world. But we still hold true to the notion that started it all: every pet deserves the best nutrition and every pet owner deserves a fair value. We don’t make anything we wouldn’t feed to our own pets. It’s the standard to which all Taste of the Wild products are held, and we’re happy to share it with you and your family. Welcome to the pack.